Enhanced age verification

Enhanced Retailer Compliance Programme and JUUL2

To ensure continued responsible access and sales of our products and the new JUUL2 system, Juul Labs UK has created the Enhanced Retailer Compliance Programme.

JUUL2 is Juul Labs’ next generation system. It is central to our mission to transition more adult smokers from combustible cigarettes and to combat underage use. The JUUL2 system provides new technology and features for adult smokers. JUUL2 uses JUULpod ID, a technology to combat potentially harmful counterfeit and compatible pods.

The Enhanced Retailer Compliance Programme is designed for Independent UK retailers.

The key components of this programme are as follows:

  • Training materials to educate and inform staff on Challenge 25 (C25) importance and implementation.

  • Reward programme for in-store execution, C25 pass rates, and customer growth to engage select retailers

The Enhanced Retailer Compliance Programme ensures that every JUUL2 independent retailer receives a C25 mystery shop audit and retest based on a passed or failed shop.

Importantly, retail partners have access to training and tools to sell responsibly and be compliant.